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Developing business strategies

Record Type:	Language materials, printed : monographic
Author:	Aaker,David A.,
Place of Publication:	New York
Published:	Wiley;
Year of Publication:	c1998
Edition:	5th ed.
Description:	xiv, 330 p.ill. : 24 cm.;
Subject:	Marketing -
Subject:	Strategic planning - United States -
ISBN:	0-471-18364-4

Developing business strategies
Aaker,, David A.

Developing business strategies / David A. Aaker - 5th ed.. - New York : Wiley, c1998. - xiv, 330 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-471-18364-4
MarketingStrategic planning -- United States

Developing business strategies
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200 1 $a Developing business strategies $f David A. Aaker
205 $a 5th ed.
210 $a New York $d c1998 $c Wiley
215 1 $a xiv, 330 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
606 $a Strategic planning $x United States $3 36826 $3 219311
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680 $a HD30.28 $b A23 1998
700 $a Aaker, $b David A. $3 103615

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00207683

4樓西文圖書區

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658.4012 A111 1998

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1 records • Pages 1 •
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