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Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
作者:	Gummesson,Evert,, 1936-
出版地:	Oxford
出版者:	Butterworth-Heinemann;
出版年:	1999
面頁冊數:	xiii, 281 p.ill. : 25 cm.;
標題:	Relationship marketing -
附註:	'Published in association with the Chartered Institute of Marketing.'
ISBN:	0-7506-4463-X

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
Gummesson,, Evert,

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson - Oxford : Butterworth-Heinemann, 1999. - xiii, 281 p. ; ill. ; 25 cm..
'Published in association with the Chartered Institute of Marketing.'.
Includes bibliographical references and index.
ISBN 0-7506-4463-X
Relationship marketing

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
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