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Competitive branding : winning in the market place with value-added brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	winning in the market place with value-added brands
作者:	Nilson,Torsten H., 1949-
出版地:	New York
出版者:	John Wiley;
出版年:	c1998
面頁冊數:	ix, 235 p.24 cm.;
標題:	Marketing -
標題:	Brand name products - Valuation. -
ISBN:	0-471-98457-4

Competitive branding : winning in the market place with value-added brands
Nilson,, Torsten H.

Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson - New York : John Wiley, c1998. - ix, 235 p. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-471-98457-4
MarketingBrand name products -- Valuation.

Competitive branding : winning in the market place with value-added brands
LDR:00546nam0 2200181 i 450 001 119318
005 20120618130300.0
010 1 $a 0-471-98457-4 $d NT998
020 $a us $b 98016682
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a y a 001yy
200 1 $a Competitive branding $e winning in the market place with value-added brands $f Torsten H. Nilson
210 $a New York $d c1998 $c John Wiley
215 1 $a ix, 235 p. $d 24 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/27
680 $a HF5415.13 $b N539 1998
700 $a Nilson, $b Torsten H. $f 1949- $3 94538

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658.827 N712 1998

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