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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how winning organisations leverage stakeholder relationships to improve business performance
作者:	BatterleyRichard.,
出版地:	Sydney
出版者:	McGraw-Hill;
出版年:	c2004.
面頁冊數:	x, 206 p.ill. : 23 cm.;
標題:	Customer relations. -
標題:	Relationship marketing. -
附註:	Includes index.
ISBN:	0074713744

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
Batterley, Richard.

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. - Sydney : McGraw-Hill, c2004.. - x, 206 p. ; ill. ; 23 cm..
Includes index..
ISBN 0074713744
Customer relations.Relationship marketing.

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
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