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Creating breakthrough products : innovation from product planning to program approval

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	innovation from product planning to program approval
作者:	CaganJonathan,
合作者:	VogelCraig M.,
出版地:	Upper Saddle River, NJ
出版者:	Prentice Hall PTR;
出版年:	2002.
面頁冊數:	xxxii, 302 p.ill. : 25 cm.;
集叢名:	Financial Times Prentice Hall books
標題:	New products -
標題:	Marketing research -
標題:	Production planning -
標題:	Product management -
ISBN:	0139696946

Creating breakthrough products : innovation from product planning to program approval
Cagan, Jonathan

Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel - Upper Saddle River, NJ : Prentice Hall PTR, 2002.. - xxxii, 302 p. ; ill. ; 25 cm.. - (Financial Times Prentice Hall books).
Includes bibliographical references and index..
ISBN 0139696946
New productsMarketing researchProduction planningProduct management

Vogel, Craig M.

Creating breakthrough products : innovation from product planning to program approval
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