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Business marketing management : a strategic view of industrial and organizational markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic view of industrial and organizational markets
作者:	HuttMichael D.,
合作者:	SpehThomas W.,
出版地:	Fort Worth, TX
出版者:	Harcourt College Publishers;
出版年:	c2001.
版本:	7th ed.
面頁冊數:	xxxii, 716 p.ill. : 26 cm.;
集叢名:	The Dryden Press series in marketing
標題:	Industrial marketing - Management -
ISBN:	0-03-029179-8

Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt ; Thomas W. Speh. - 7th ed.. - Fort Worth, TX : Harcourt College Publishers, c2001.. - xxxii, 716 p. ; ill. ; 26 cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and indexes..
ISBN 0-03-029179-8
Industrial marketing -- Management

Speh, Thomas W.

Business marketing management : a strategic view of industrial and organizational markets
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