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探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = E...

TEO, JIA-FEI

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
作者:	張嘉慧,
出版地:	新北市
出版者:	撰者;
出版年:	2023[民112]
面頁冊數:	VII,30面圖表 : 30公分;
標題:	網紅
標題:	網紅可信度
標題:	網紅形象
標題:	網紅知名度
標題:	Internet Influencer
標題:	Influencer Credibility
標題:	Influencer Image
標題:	Influencer Popularity
電子資源:	https://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22111HWC00794010%22.&searchmode=basic
附註:	畢業學年度：111

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
張, 嘉慧

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia / 張嘉慧撰 - 新北市 : 撰者, 2023[民112]. - VII,30面 ; 圖表 ; 30公分.
畢業學年度：111.
含參考書目.
網紅網紅可信度網紅形象網紅知名度Internet InfluencerInfluencer CredibilityInfluencer ImageInfluencer Popularity

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 111 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2023
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