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Alchemy : the dark art and curious science of creating magic in brands, business, and life

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the dark art and curious science of creating magic in brands, business, and life
作者:	SutherlandRory, 1965-
出版地:	New York, NY
出版者:	William Morrow, an imprint of HarperCollins Publishers;
出版年:	c2019.
版本:	1st U.S. ed.
面頁冊數:	xiv, 362 p.ill. : 24 cm.;
標題:	Advertising - Psychological aspects. -
標題:	Branding (Marketing) -
標題:	Branding (Marketing) - Psychological aspects. -
標題:	Marketing - Psychological aspects. -
標題:	Marketing. -
標題:	Success in business. -
附註:	"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
ISBN:	006238841X

Alchemy : the dark art and curious science of creating magic in brands, business, and life
Sutherland, Rory

Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland. - 1st U.S. ed.. - New York, NY : William Morrow, an imprint of HarperCollins Publishers, c2019.. - xiv, 362 p. ; ill. ; 24 cm..
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso..
Includes bibliographical references (p. 359-360).
ISBN 006238841XISBN 9780062388414
AdvertisingBranding (Marketing)Branding (Marketing)MarketingMarketing.Success in business. -- Psychological aspects. -- Psychological aspects. -- Psychological aspects.

Alchemy : the dark art and curious science of creating magic in brands, business, and life
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