醒吾科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Storynomics : story-driven marketing in the post-advertising world

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	story-driven marketing in the post-advertising world
作者:	McKeeRobert, 1941-
合作者:	GeraceThomas,
出版地:	New York, NY
出版者:	Twelve;
出版年:	2018
面頁冊數:	xix, 248 p.ill. : 24 cm;
標題:	Marketing -
標題:	Storytelling -
ISBN:	9781538727935

Storynomics : story-driven marketing in the post-advertising world
McKee, Robert

Storynomics : story-driven marketing in the post-advertising world / by Robert McKee and Thomas Gerace - New York, NY : Twelve, 2018. - xix, 248 p. ; ill. ; 24 cm.
Includes bibliographical references (p. 225-236) and index.
ISBN 9781538727935
MarketingStorytelling

Gerace, Thomas

Storynomics : story-driven marketing in the post-advertising world
LDR:00604nam0a2200169 4500 001 244658
010 1 $a 9781538727935 $b hbk. $d NT1062
100 $a 20180911d2018 m y0engy50 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Storynomics $e story-driven marketing in the post-advertising world $f by Robert McKee and Thomas Gerace
210 $a New York, NY $c Twelve $d 2018
215 0 $a xix, 248 p. $c ill. $d 24 cm
320 $a Includes bibliographical references (p. 225-236) and index
517 1 $a Story-driven marketing in the post-advertising world $z eng
606 $2 lc $a Marketing $3 202507
606 $a Storytelling $3 185234 $2 lc $3 237437
676 $a 658.8 $v 23
700 1 $a McKee $b Robert $f 1941- $3 274968
701 1 $a Gerace $b Thomas $3 274969
801 0 $a tw $b 醒吾 $c 20180903 $g AACRII

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

尋書單

典藏地名稱

館藏流通類別

E0004044

4樓西文圖書區

一般圖書

BOOK

658.8 M154

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入