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智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之...

You, Cheng Lin

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
作者:	林祐丞,
出版地:	新北市
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	viii,75面圖表 : 30公分;
標題:	產品知識
標題:	購買意願
標題:	知覺價值
標題:	智慧型手機
標題:	Product Knowledge
標題:	Purchase Intension
標題:	Perceived Value
標題:	Smartphone
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/25775639285769459641
附註:	畢業學年度：103

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
林, 祐丞

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example / 林祐丞撰 - 新北市 : 撰者, 2015[民104]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：103.
含參考書目.
產品知識購買意願知覺價值智慧型手機Product KnowledgePurchase IntensionPerceived ValueSmartphone

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
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