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Designing brand identity : an essential guide for the whole branding team

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an essential guide for the whole branding team
作者:	WheelerAlina.,
出版地:	Hoboken, N.J.
出版者:	John Wiley & Sons;
出版年:	c2009.
版本:	3rd ed.
面頁冊數:	ix, 310 p.ill. (chiefly col.) : 29 cm.;
標題:	Brand name products. -
標題:	Branding (Marketing) -
標題:	Trademarks - Design. -
標題:	Advertising - Brand name products. -
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ISBN:	0470401427

Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 3rd ed.. - Hoboken, N.J. : John Wiley & Sons, c2009.. - ix, 310 p. ; ill. (chiefly col.) ; 29 cm..
Includes bibliographical references (p. 292-293) and index..
ISBN 0470401427ISBN 9780470401422
Brand name products.Branding (Marketing)TrademarksAdvertising -- Design. -- Brand name products.

Designing brand identity : an essential guide for the whole branding team
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009 a(OCoLC)ocn298775906
009 15721035
010 1 $a 0470401427 $b hbk. $d NT1560
010 1 $a 9780470401422 $b hbk.
020 $a US $b 2009018429
100 $a 20111221d2009 m y0engy09 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Designing brand identity $e an essential guide for the whole branding team $f Alina Wheeler.
205 $a 3rd ed.
210 $a Hoboken, N.J. $d c2009. $c John Wiley & Sons
215 1 $a ix, 310 p. $c ill. (chiefly col.) $d 29 cm.
320 $a Includes bibliographical references (p. 292-293) and index.
606 $2 lc $a Brand name products. $3 205992
606 $2 lc $a Branding (Marketing) $3 205779
606 $a Trademarks $x Design. $3 216392 $2 lc $3 240682
606 $a Advertising $x Brand name products. $3 185596 $2 lc $3 238010
676 $a 338
676 $a 658.8/27 $v 22
680 $a HD69.B7 $b W44 2009
700 1 $a Wheeler $b Alina. $3 185595
856 4 1 $3 Table of contents $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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