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Database marketing : analyzing and managing customers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	analyzing and managing customers
作者:	BlattbergRobert C., 1942-
合作者:	NeslinScott A., 1952-
合作者:	KimPyŏng-do, 1958-
出版地:	New York
出版者:	Springer;
出版年:	c2008
面頁冊數:	xxiv, 871 p.ill. : 24 cm. ;
集叢名:	International series in quantitative marketing18
標題:	Consumer profiling -
標題:	Database marketing -
ISBN:	0387725784

Database marketing : analyzing and managing customers
Blattberg, Robert C.

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin - New York : Springer, c2008 . - xxiv, 871 p. ; ill. ; 24 cm. . - (International series in quantitative marketing ; 18 ).
Includes bibliographical references (p. 801-845) and indexes .
ISBN 0387725784ISBN 0387725792ISBN 1441903321ISBN 9780387725789ISBN 9780387725796ISBN 9781441903327
Consumer profilingDatabase marketing

Neslin, Scott A.

Database marketing : analyzing and managing customers
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701 1 $a Kim $b Pyŏng-do $f 1958- $3 216322

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