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Services marketing : concepts, strategies, & cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts, strategies, & cases
作者:	HoffmanK. Douglas.,
合作者:	BatesonJohn E. G.,
出版地:	Australia
出版者:	South-Western;
出版年:	2011.
版本:	4th ed.
面頁冊數:	xv, 461 p.ill. : 27 cm.;
標題:	Service industries - Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
ISBN:	1439039399

Services marketing : concepts, strategies, & cases
Hoffman, K. Douglas.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - 4th ed.. - Australia : South-Western, 2011.. - xv, 461 p. ; ill. ; 27 cm..
Includes bibliographical references and index..
ISBN 1439039399ISBN 9781439039397
Service industries -- Marketing.

Bateson, John E. G.

Services marketing : concepts, strategies, & cases
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200 1 $a Services marketing $e concepts, strategies, & cases $f K. Douglas Hoffman, John E. G. Bateson.
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856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-d.html

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