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Services marketing : concepts, strategies, & cases

Record Type:	Language materials, printed : monographic
Title Information:	concepts, strategies, & cases
Author:	HoffmanK. Douglas.,
Alternative Intellectual Responsibility:	BatesonJohn E. G.,
Place of Publication:	Australia
Published:	South-Western;
Year of Publication:	2011.
Edition:	4th ed.
Description:	xv, 461 p.ill. : 27 cm.;
Subject:	Service industries - Marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
ISBN:	1439039399

Services marketing : concepts, strategies, & cases
Hoffman, K. Douglas.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - 4th ed.. - Australia : South-Western, 2011.. - xv, 461 p. ; ill. ; 27 cm..
Includes bibliographical references and index..
ISBN 1439039399ISBN 9781439039397
Service industries -- Marketing.

Bateson, John E. G.

Services marketing : concepts, strategies, & cases
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200 1 $a Services marketing $e concepts, strategies, & cases $f K. Douglas Hoffman, John E. G. Bateson.
205 $a 4th ed.
210 $a Australia $a Mason, OH $d 2011. $c South-Western
215 1 $a xv, 461 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and index.
606 $a Service industries $x Marketing. $3 216201 $2 lc $3 240675
680 $a HD9980.5 $b .H644 2011
700 1 $a Hoffman $b K. Douglas. $3 125847
701 1 $a Bateson $b John E. G. $3 216200
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-d.html

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E0003435

4樓西文圖書區

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一般圖書

658.8 H699 2011

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1 records • Pages 1 •
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