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Cases in marketing management

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	BaackDonald.,
其他作者:	ClowKenneth E.,
出版地:	Thousand Oaks, Calif.
出版者:	SAGE;
出版年:	c2012.
面頁冊數:	ix, 523, [21] p.ill. : 24 cm.;
標題:	Marketing - Management -
ISBN:	1412996031
內容註:	Machine generated contents note: 1.The Nature of Marketing Management Chantale and Clinton Call for Service 2.Market Analysis Genicon: A Surgical Strike Into Emerging Markets HyundaiCard’s Marketing Strategy TerraCycle, Inc. 3.Data Warehousing Air Miles Canada: Rebranding the Air Miles Reward Program Conroy’s Acura: Customer Lifetime Value and Return on Marketing 4.Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5.Customer Acquisition Strategies and Tactics Ruth’s Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy Inc. Dual Branding in China 6.Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7.Advertising, Alternative and Direct Marketing La Hacienda del Sol Shoppers Stop Targeting the Young Eat2Eat.com 8.Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Foods, Inc.: Introducing King Crab to the Trade Boots: Hair-Care Sales Promotion 9.Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc. The Sales Force Dilemma Biomed Co., Ltd.: Designing a New Sales Compensation Plan 10.Internal Communications Retail Execution: Linens ’n Things GDR Versus Kodak Bart Film Scanner 11.External Communications Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership "Hips Feel Good" Dove’s Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12.Distribution and Supply Chain Management YvesCreations LLC: Alex Goes to Hollywood Eureka Forbes Ltd.: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13.Website and Internet Management The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services Vs. Software Sales Molson Canada: Social Media Marketing 14.Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15.Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa.

Cases in marketing management
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. - Thousand Oaks, Calif. : SAGE, c2012.. - ix, 523, [21] p. ; ill. ; 24 cm..
Machine generated contents note: 1.The Nature of Marketing Management.
Includes bibliographical references..
ISBN 1412996031ISBN 9781412996037
Marketing -- Management

Baack, Donald.

Cases in marketing management
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