| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 其他作者: |
BaronSteve, |
| 出版地: |
Los Angeles |
| 出版者: |
SAGE; |
| 出版年: |
2010. |
| 面頁冊數: |
4 v.ill. : 24 cm.; |
| 集叢名: |
Sage library in marketing |
| 標題: |
Customer service - Management. - |
| 標題: |
Customer service - Marketing. - |
| 標題: |
Service insdustries - Management. - |
| 標題: |
Servince industries - Marketing. - |
| ISBN: |
9781849205740 |
| 內容註: |
v. 1. The development of ideas for the marketing of services v. 2. The creation of the sub-discipline of services marketing v. 3. A focus on customer experience and the changing roles of customers and consumers v. 4. Towards a unifying marketing approach through service. |
