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Service marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	BaronSteve,
出版地:	Los Angeles
出版者:	SAGE;
出版年:	2010.
面頁冊數:	4 v.ill. : 24 cm.;
集叢名:	Sage library in marketing
標題:	Customer service - Management. -
標題:	Customer service - Marketing. -
標題:	Service insdustries - Management. -
標題:	Servince industries - Marketing. -
ISBN:	9781849205740
內容註:	v. 1. The development of ideas for the marketing of services v. 2. The creation of the sub-discipline of services marketing v. 3. A focus on customer experience and the changing roles of customers and consumers v. 4. Towards a unifying marketing approach through service.

Service marketing
Service marketing / edited by Steve Baron. - Los Angeles : SAGE, 2010.. - 4 v. ; ill. ; 24 cm.. - (Sage library in marketing).
v. 1. The development of ideas for the marketing of services.
Includes bibliographical references..
ISBN 9781849205740
Customer serviceCustomer serviceService insdustriesServince industries -- Management. -- Marketing. -- Management. -- Marketing.

Baron, Steve

Service marketing
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215 1 $a 4 v. $c ill. $d 24 cm.
225 1 $a Sage library in marketing
320 $a Includes bibliographical references.
327 0 $a v. 1. The development of ideas for the marketing of services $a v. 2. The creation of the sub-discipline of services marketing $a v. 3. A focus on customer experience and the changing roles of customers and consumers $a v. 4. Towards a unifying marketing approach through service.
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606 $a Servince industries $x Marketing. $3 216083 $2 lc $3 240593
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