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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	glocal, virtual and physical identities, constructed, imagined and experienced
作者:	GoversRobert.,
合作者:	GoFrank M.,
出版地:	Basingstoke
出版者:	Palgrave Macmillan;
出版年:	2009.
面頁冊數:	xiv, 324 p.ill., maps : 25 cm.;
標題:	Place marketing - Case studies - United Arab Emirates -
標題:	Place marketing. -
標題:	Tourism - Case studies - United Arab Emirates -
標題:	Tourism - Marketing. -
ISBN:	0230230733

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - Basingstoke : Palgrave Macmillan, 2009.. - xiv, 324 p. ; ill., maps ; 25 cm..
Includes bibliographical references and indexes..
ISBN 0230230733ISBN 9780230230736
Place marketingPlace marketing.TourismTourism -- Case studies -- Case studies -- Marketing. -- United Arab Emirates -- United Arab Emirates

Go, Frank M.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
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