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The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
作者:	AllenJudy, 1952-
出版地:	Mississauga, Ont.
出版者:	J. Wiley & Sons Canada;
出版年:	c2007.
面頁冊數:	xx, 300 p.24 cm.;
標題:	Public relations. -
標題:	Business entertaining - Planning. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
ISBN:	0470838485

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
Allen, Judy

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen. - Mississauga, Ont. : J. Wiley & Sons Canada, c2007.. - xx, 300 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 0470838485ISBN 9780470838488
Public relations.Business entertaining -- Planning.

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
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200 1 $a The executive's guide to corporate events & business entertaining $e how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth $f Judy Allen.
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215 1 $a xx, 300 p. $d 24 cm.
320 $a Includes bibliographical references and index.
517 1 $a The executive's guide to corporate events and business entertaining
606 $2 lc $a Public relations. $3 206060
606 $a Business entertaining $x Planning. $3 206059 $2 lc $3 239795
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