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Brand vision : how to energize your team to drive business growth

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to energize your team to drive business growth
作者:	TaylorDavid, 1964-
出版地:	Chichester, West Sussex, England
出版者:	John Wiley & Sons;
出版年:	c2006.
面頁冊數:	xii, 270 p.ill. : 24 cm.;
標題:	Employee motivation. -
標題:	Product management. -
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
電子資源:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
電子資源:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
ISBN:	0470028351
內容註:	Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.

Brand vision : how to energize your team to drive business growth
Taylor, David

Brand vision : how to energize your team to drive business growth / David Taylor. - Chichester, West Sussex, England : John Wiley & Sons, c2006.. - xii, 270 p. ; ill. ; 24 cm..
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping..
Includes bibliographical references (p. [253]-254) and index..
ISBN 0470028351ISBN 9780470028353
Employee motivation.Product management.Brand name products.

Brand vision : how to energize your team to drive business growth
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215 1 $a xii, 270 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [253]-254) and index.
327 0 $a Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
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606 $2 lc $a Brand name products. $3 205992
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700 1 $a Taylor $b David $f 1964- $3 124405
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip072/2006033488.html
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