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Branding governance : a participatory approach to the brand building process

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a participatory approach to the brand building process
作者:	IndNicholas,
合作者:	BjerkeRune,
出版地:	Chichester, England
出版者:	John Wiley & Sons;
出版年:	c2007
面頁冊數:	xii, 276 p.ill. : 24 cm.;
標題:	Brand name products -
標題:	Product management -
電子資源:	http://www.loc.gov/catdir/toc/ecip079/2007004231.html
ISBN:	9780470030752

Branding governance : a participatory approach to the brand building process
Ind, Nicholas

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke - Chichester, England : John Wiley & Sons, c2007 . - xii, 276 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [245]-263) and index .
ISBN 9780470030752
Brand name productsProduct management

Bjerke, Rune

Branding governance : a participatory approach to the brand building process
LDR:00763nam 2200217 n 450 001 205951
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200 1 $a Branding governance $e a participatory approach to the brand building process $f Nicholas Ind and Rune Bjerke
210 $a Chichester, England $a Hoboken, NJ $d c2007 $c John Wiley & Sons
215 1 $a xii, 276 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [245]-263) and index
606 $2 lc $a Brand name products $3 205833
606 $2 lc $a Product management $3 205834
676 $a 658.8/27 $v 22
680 $a HD69.B7 $b I527 2007
700 1 $a Ind $b Nicholas $3 205831
701 1 $a Bjerke $b Rune $3 205832
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip079/2007004231.html

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