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Marketing for cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre & opera

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	new strategies for attracting audiences to classical music, dance, museums, theatre & opera
作者:	KolbBonita M.,
出版地:	London
出版者:	Thomson Learning;
出版年:	2005.
版本:	2nd ed.
面頁冊數:	x, 233 p.25 cm.;
標題:	Arts - Marketing. -
附註:	Previous ed.: Dublin: Oak Tree, 1999.
ISBN:	1844802132

Marketing for cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre & opera
Kolb, Bonita M.

Marketing for cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre & opera / Bonita M. Kolb. - 2nd ed.. - London : Thomson Learning, 2005.. - x, 233 p. ; 25 cm..
Previous ed.: Dublin: Oak Tree, 1999..
Includes bibliographical references and index. .
ISBN 1844802132ISBN 9781844802135
Arts -- Marketing.

Marketing for cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre & opera
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