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Flavor of the month : why smart people fall for fads
Record Type:
Language materials, printed : monographic
Title Information:
why smart people fall for fads
Author:
BestJoel.,
Place of Publication:
Berkeley
Published:
University of California Press;
Year of Publication:
c2006.
Description:
xi, 201 p.ill. : 22 cm.;
Subject:
Fads - Social aspects. -
Subject:
Social institutions. -
Subject:
Diffusion of innovations. -
ISBN:
0520246268
Flavor of the month : why smart people fall for fads
Best, Joel.
Flavor of the month
: why smart people fall for fads / Joel Best. - Berkeley : University of California Press, c2006.. - xi, 201 p. ; ill. ; 22 cm..
Includes bibliographical references (p. 179-197) and index..
ISBN 0520246268ISBN 9780520246263
FadsSocial institutions.Diffusion of innovations. -- Social aspects.
Flavor of the month : why smart people fall for fads
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