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Marketing knowledge management : managing knowledge in market oriented companies

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	managing knowledge in market oriented companies
作者:	TroiloGabriele.,
出版地:	Cheltenham, UK
出版者:	Edward Elgar;
出版年:	c2006.
面頁冊數:	xvii, 193 p.ill. : 25 cm.;
標題:	Marketing. -
標題:	Marketing - Management. -
標題:	Knowledge management. -
ISBN:	1845429079

Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele.

Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. - Cheltenham, UK : Edward Elgar, c2006.. - xvii, 193 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 163-187) and index..
ISBN 1845429079ISBN 9781845429072
Marketing.MarketingKnowledge management. -- Management.

Marketing knowledge management : managing knowledge in market oriented companies
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