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Marketing knowledge management : managing knowledge in market oriented companies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	managing knowledge in market oriented companies
[NT 47261] Author:	TroiloGabriele.,
[NT 47351] Place of Publication:	Cheltenham, UK
[NT 47263] Published:	Edward Elgar;
[NT 47352] Year of Publication:	c2006.
[NT 47264] Description:	xvii, 193 p.ill. : 25 cm.;
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Knowledge management. -
[NT 50961] ISBN:	1845429079

Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele.

Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. - Cheltenham, UK : Edward Elgar, c2006.. - xvii, 193 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 163-187) and index..
ISBN 1845429079ISBN 9781845429072
Marketing.MarketingKnowledge management. -- Management.

Marketing knowledge management : managing knowledge in market oriented companies
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010 1 $a 1845429079 $b hbk. $d NT4009
010 1 $a 9781845429072 $b hbk. $d NT4009
020 $a US$b 2006014937
042 $a pcc
100 $a 20090114d2006 m y0engy08 b
101 $a eng
102 $a gb
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200 1 $a Marketing knowledge management $e managing knowledge in market oriented companies $f Gabriele Troilo.
210 $a Cheltenham, UK $a Northampton, MA $d c2006. $c Edward Elgar
215 1 $a xvii, 193 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references (p. 163-187) and index.
606 $2 lc $a Marketing. $3 202505
606 $a Marketing $x Management. $3 185064 $2 lc $3 237150
606 $2 lc $a Knowledge management. $3 215790
676 $a 658.8/02 $v 22
680 $a HF5415.13 $b .T734 2006
700 $a Troilo $b Gabriele. $3 187831