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Crossing the chasm : marketing and selling high-tech products to mainstream customers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing and selling high-tech products to mainstream customers
作者:	MooreGeoffrey A., 1946-
出版地:	New York
出版者:	HarperBusiness;
出版年:	1999.
版本:	1st pbk. ed.
面頁冊數:	xv, 223 p.ill. : 21 cm.;
標題:	Selling - High technology. -
標題:	Technological innovations - Marketing. -
標題:	High technology - Marketing. -
附註:	Includes index.
ISBN:	0887307175

Crossing the chasm : marketing and selling high-tech products to mainstream customers
Moore, Geoffrey A.

Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - 1st pbk. ed.. - New York : HarperBusiness, 1999.. - xv, 223 p. ; ill. ; 21 cm..
Includes index..
ISBN 0887307175ISBN 9780887307171
SellingTechnological innovationsHigh technology -- High technology. -- Marketing. -- Marketing.

Crossing the chasm : marketing and selling high-tech products to mainstream customers
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