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Segmentation strategies for hospitality managers : target marketing for competitive advantage

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	target marketing for competitive advantage
作者:	MorrittRonald M.,
出版地:	New York
出版者:	Haworth Press;
出版年:	c2007.
面頁冊數:	xii, 236 p.ill. : 22 cm.;
標題:	Market segmentation. -
標題:	Hospitality industry - Marketing. -
ISBN:	0789022176

Segmentation strategies for hospitality managers : target marketing for competitive advantage
Morritt, Ronald M.

Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt. - New York : Haworth Press, c2007.. - xii, 236 p. ; ill. ; 22 cm..
Includes bibliographical references (p. 203-209) and index..
ISBN 0789022176ISBN 9780789022165ISBN 9780789022172ISBN 0789022168
Market segmentation.Hospitality industry -- Marketing.

Segmentation strategies for hospitality managers : target marketing for competitive advantage
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