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Marketing the professional services firm : applying the principles and the science of marketing to the professions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	applying the principles and the science of marketing to the professions
作者:	YoungLaurie, 1955-
出版地:	Chichester, West Sussex, England
出版者:	John Wiley & Sons, Inc.;
出版年:	c2005.
面頁冊數:	x, 417 p.ill. : 23 cm.;
標題:	Professional corporations - Management. -
標題:	Service industries - Management -
ISBN:	0470011734

Marketing the professional services firm : applying the principles and the science of marketing to the professions
Young, Laurie

Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young. - Chichester, West Sussex, England : John Wiley & Sons, Inc., c2005.. - x, 417 p. ; ill. ; 23 cm..
Includes bibliographical references (p.[405]-407) and index..
ISBN 0470011734
Professional corporationsService industries -- Management. -- Management

Marketing the professional services firm : applying the principles and the science of marketing to the professions
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