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Electronic marketing : integrating electronic resources into the marketing process

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating electronic resources into the marketing process
作者:	ReedyJoel,
其他作者:	SchulloShauna,
其他作者:	ZimmermanKenneth,
出版地:	Fort Worth
出版者:	Dryden Press;
出版年:	c2000
面頁冊數:	xxiv, 466 p.ill. : 28 cm;
集叢名:	The Dryden Press series in marketing
標題:	Internet marketing -
標題:	Telemarketing -
ISBN:	0030211077

Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. ; ill. ; 28 cm. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0030211077
Internet marketingTelemarketing

Schullo, Shauna

Electronic marketing : integrating electronic resources into the marketing process
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