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Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience andgoals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines,directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail --E-mail mechanics --Writing e-mail (with sample e-mail messages) |