醒吾科技大學圖書館 |

登入

回首頁

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	five steps for delivering value and measuring returns using marketing communication
作者:	SchultzDon E.,
合作者:	SchultzHeidi F.,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2004.
面頁冊數:	xxiii, 408 p.ill. : 24 cm.;
標題:	Marketing. -
標題:	Brand name products. -
標題:	Customer services. -
標題:	Business communication. -
ISBN:	0071416625

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
Schultz, Don E.

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don E. Schultz, Heidi F. Schultz. - New York : McGraw-Hill, c2004.. - xxiii, 408 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0071416625
Marketing.Brand name products.Customer services.Business communication.

Schultz, Heidi F.

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
LDR:00627nam0 2200193 i 450 001 148456
005 20120618213725.0
010 1 $a 0071416625 $b hbk. $d NT1531
020 $a US $b 2003003687
042 $a pcc
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a IMC, the next generation $e five steps for delivering value and measuring returns using marketing communication $f Don E. Schultz, Heidi F. Schultz.
210 $a New York $d c2004. $c McGraw-Hill
215 1 $a xxiii, 408 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $2 lc $a Marketing. $3 186138
606 $2 lc $a Brand name products. $3 187247
606 $a Customer services. $3 131906
606 $2 lc $a Business communication. $3 187790
676 $a 658.8
680 $a HF5415 $b .S3595 2004
700 $a Schultz $b Don E. $3 134811
701 $a Schultz $b Heidi F. $3 134812