• Managing a company in an activist world : the leadership challenge of corporate citizenship
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: the leadership challenge of corporate citizenship
    作者: BurkeEdmund M.,
    出版地: Westport, Conn.
    出版者: Praeger;
    出版年: 2005.
    面頁冊數: xi, 190 p.25 cm.;
    標題: Social responsibility of business. -
    標題: Industrial management - Japan -
    標題: Corporations - Finance -
    ISBN: 0275983900
    內容註: With apologies to James Carvelle-- : 'it's the behavior, stupid' -- The case for change -- The faces of activism --Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The site community strategy, continued -- The societal strategy--the CEO's reponsibility.
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