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Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	new strategies, tactics, and weapons for winning big profits for your small business
作者:	LevinsonJay Conrad,
出版地:	Boston
出版者:	Houghton Mifflin;
出版年:	1989
面頁冊數:	viii, 194 p.24 cm;
標題:	Small business - United States -
標題:	Advertising - History. - United States -
標題:	Marketing -
附註:	Includes index
ISBN:	0395476933
內容註:	A dozen tactics t consider Basic training for guerrillas Direct marketing, guerrill style From an art to a science Gaining effective media support One hundred weapons for the attack The most important person The personality of the successful guerrilla The seven-word winning credo Thirty-three marketing myths - Maintaining the attack Wh launch an attack? and the profits information arsenal for guerrillas

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business
Levinson, Jay Conrad

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson - Boston : Houghton Mifflin, 1989. - viii, 194 p. ; 24 cm.
A dozen tactics t consider.
Includes index.
Bibliography: p. [183]-187.
ISBN 0395476933ISBN 0395502209
Small businessAdvertisingMarketing -- United States -- History. -- United States

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business
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