| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
SkinnerBruce E., |
| 合作者: |
RukavinaVladimir., |
| 出版地: |
Hoboken, N.J. |
| 出版者: |
John Wiley & Sons; |
| 出版年: |
c2003. |
| 面頁冊數: |
xxii, 298 p.ill. : 25 cm.; |
| 集叢名: |
The Wiley event management series |
| 標題: |
Corporate sponsorship. - |
| 標題: |
Special events. - |
| 附註: |
Published simultaneously in Canada. |
| ISBN: |
0471126012 |
| 內容註: |
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. |