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The relational enterprise : moving beyond CRM to maximize all your business relationships

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	moving beyond CRM to maximize all your business relationships
作者:	CooperKen, 1948-
出版地:	New York
出版者:	AMACOM;
出版年:	c2002.
面頁冊數:	xx, 296 p.ill. : 24 cm.;
標題:	Relationship marketing. -
標題:	Customer relations - Data processing -
ISBN:	0814406696

The relational enterprise : moving beyond CRM to maximize all your business relationships
Cooper, Ken

The relational enterprise : moving beyond CRM to maximize all your business relationships / Kenneth Carlton Cooper. - New York : AMACOM, c2002.. - xx, 296 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0814406696
Relationship marketing.Customer relations -- Data processing

The relational enterprise : moving beyond CRM to maximize all your business relationships
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