醒吾科技大學圖書館 |

登入

回首頁

Magic numbers for consumer marketing : key measures to evaluate marketing success

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	key measures to evaluate marketing success
作者:	DavisJohn.,
出版地:	Hoboken, NJ
出版者:	John Wiley & Sons (Asia);
出版年:	2005.
面頁冊數:	vii, 309 p.ill. : 26 cm.;
標題:	Marketing research. -
標題:	Marketing -
附註:	Includes index.
ISBN:	9780470821626
內容註:	Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.

Magic numbers for consumer marketing : key measures to evaluate marketing success
Davis, John.

Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis. - Hoboken, NJ : John Wiley & Sons (Asia), 2005.. - vii, 309 p. ; ill. ; 26 cm..
Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan..
Includes index..
ISBN 9780470821626ISBN 0470821620
Marketing research.Marketing

Magic numbers for consumer marketing : key measures to evaluate marketing success
LDR:00891nam0 2200229 i 450 001 147530
005 20120618211246.0
009 $a(OCoLC)ocm60512788
010 1 $a 9780470821626 $b hbk.
010 1 $a 0470821620 $b hbk. $d NT1087
020 $a US $b 2005296778
042 $a lccopycat
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a sg
105 $a a z 001yy
200 1 $a Magic numbers for consumer marketing $e key measures to evaluate marketing success $f John Davis.
210 $a Hoboken, NJ $a Singapore $d 2005. $c John Wiley & Sons (Asia)
215 1 $a vii, 309 p. $c ill. $d 26 cm.
300 $a Includes index.
327 1 $a Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.
606 $2 lc $a Marketing research. $3 206571
606 $2 lc $a Marketing $3 202507
676 $a 658.8
680 $a HF5415 $b .D365 2005
700 $a Davis $b John. $3 132306