醒吾科技大學圖書館 |

登入

回首頁

What customers want : using outcome-driven innovation to create breakthrough products and services

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	using outcome-driven innovation to create breakthrough products and services
作者:	UlwickAnthony W., 1957-
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2005.
面頁冊數:	xxxv, 202 p.ill. : 24 cm.;
標題:	New products -
標題:	Strategic planning. -
標題:	Product management. -
ISBN:	0071408673
內容註:	Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

What customers want : using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W.

What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. - New York : McGraw-Hill, c2005.. - xxxv, 202 p. ; ill. ; 24 cm..
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts..
Includes bibliographical references (p. 189) and index..
ISBN 0071408673
New productsStrategic planning.Product management.

What customers want : using outcome-driven innovation to create breakthrough products and services
LDR:00902nam0 2200205 i 450 001 147349
005 20120618203201.0
010 1 $a 0071408673 $b hbk. $d NT906
020 $a US $b 2005016744
042 $a pcc
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a What customers want $e using outcome-driven innovation to create breakthrough products and services $f Anthony Ulwick.
210 $a New York $d c2005. $c McGraw-Hill
215 1 $a xxxv, 202 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. 189) and index.
327 0 $a Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
606 $a New products $3 22700 $3 220081
606 $a Strategic planning. $3 42268 $3 220200
606 $2 lc $a Product management. $3 205994
676 $a 658.5/75
680 $a HF5415.153 $b .U49 2005
700 $a Ulwick $b Anthony W. $f 1957- $3 131757