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Secret formula : how brilliant marke...

Allen, Frederick, (1948-)

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
[NT 47261] Author:	AllenFrederick,, 1948-
[NT 47351] Place of Publication:	New York, NY
[NT 47263] Published:	HarperBusiness;
[NT 47352] Year of Publication:	c1995

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
Allen, Frederick,

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world / Frederick Allen - New York, NY : HarperBusiness, c1995.
Includes bibliographical references (p. [473]-476) and index.

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
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