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Secret formula : how brilliant marke...

Allen, Frederick, (1948-)

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
作者:	AllenFrederick,, 1948-
出版地:	New York, NY
出版者:	HarperBusiness;
出版年:	c1995

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
Allen, Frederick,

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world / Frederick Allen - New York, NY : HarperBusiness, c1995.
Includes bibliographical references (p. [473]-476) and index.

Secret formula : how brilliant marketing and relentlesssalesmanship made Coca-Cola the best-known product in the world
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