紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
副題名: |
minimizing the damage from the marketing-sales disconnect |
作者: |
SchmonseesRobert J., 1947- |
出版地: |
Mason, Ohio |
出版者: |
Thomson/South-Western; |
出版年: |
c2005. |
版本: |
1st ed. |
面頁冊數: |
xxii, 211 p.ill. : 24 cm.; |
標題: |
Marketing - |
標題: |
Selling. - |
ISBN: |
0324301251 |
內容註: |
Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content. |