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Strategic marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	CravensDavid W.,
[NT 47351] Place of Publication:	Illinois
[NT 47263] Published:	RICHARD D. IRWIN, INC.;
[NT 47352] Year of Publication:	c1991
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	833 p.ill.,table : 24 cm.;
[NT 47298] Series:	The Irwin series in marketing
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0256087938

Strategic marketing
Cravens, David W.

Strategic marketing / by David W. Cravens - 3rd ed.. - Illinois : RICHARD D. IRWIN, INC., c1991. - 833 p. ; ill.,table ; 24 cm.. - (The Irwin series in marketing).
Includes index..
ISBN 0256087938
Marketing

Strategic marketing
LDR:00414nam0 2200157 i 450 001 143760
005 20120618212001.0
010 $a 0256087938 $b bound
100 $a 20071203d1999 yam b
101 $a eng
102 $a us
200 $a Strategic marketing $f by David W. Cravens
205 $a 3rd ed.
210 $a Illinois $d c1991 $c RICHARD D. IRWIN, INC.
215 $a 833 p. $c ill.,table $d 24 cm.
225 $a The Irwin series in marketing
320 $a Includes index.
606 $2 lc $a Marketing $3 185291
700 $a Cravens $b David W. $3 91706

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