| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
TaftRobert A., |
| 出版地: |
[Mason, Ohio] : |
| 出版者: |
Thomson,; |
| 出版年: |
c2005. |
| 版本: |
1st ed. |
| 面頁冊數: |
xix, 297 p.:ill ; : 24 cm.; |
| 標題: |
International business enterprises.; - |
| 摘要註: |
[This book] tries to set a new international business environment and takes the reader step-by-step from company assessment of export readiness through the strategic export process. [It] tackles international business operations, and looks at the best practices of companies in these operations. [It also] culminates with a negotiation between two companies from different countries to develop a single international joint venture. -Dust jacket.; |
| ISBN: |
0324203039 |
| 內容註: |
Seven sins of exporting and the 4C cure -- Backward export process -- International business ladder, business arrangements -- International market assessment -- Supply chain, supply side -- Supply chain, demand side -- Strategizing the global supply chain -- Organizing for the global marketplace -- Financing the global supply chain -- Framework for developing international business strategy -- Appendices. |