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The new marketing conversation : : creating and strengthening relationships between buyers and sellers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating and strengthening relationships between buyers and sellers /
作者:	SteinDonna Baier.,
合作者:	MacAaronAlexandra.,
出版地:	Mason, Ohio :
出版者:	Thomson,;
出版年:	c2005.
面頁冊數:	xii, 271 p. :ill. ; : 24 cm.;
標題:	Customer relations.; -
標題:	Marketing.; -
標題:	Relationship marketing.; -
標題:	Business communication.; -
附註:	Includes index.;
ISBN:	0324200579
內容註:	The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers / / Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio : : Thomson,, c2005.. - xii, 271 p. : ; ill. ; ; 24 cm..
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation..
Includes index.;.
ISBN 0324200579
Customer relations.;Marketing.;Relationship marketing.;Business communication.;

MacAaron, Alexandra.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers /
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