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Defending the brand : aggressive strategies for protecting your brand in the online arena

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	aggressive strategies for protecting your brand in the online arena
作者:	MurrayBrian H., 1968-
出版地:	New York
出版者:	American Management Association;
出版年:	c2004
面頁冊數:	xvi, 268 p.ill. : 24 cm.;
標題:	Trademark infringement -
標題:	Product management -
標題:	Electronic commerce - Planning. -
標題:	Brand name products - Valuation. -
ISBN:	0-8144-0754-4

Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H.

Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray - New York : American Management Association, c2004. - xvi, 268 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 0-8144-0754-4
Trademark infringementProduct managementElectronic commerceBrand name products -- Planning. -- Valuation.

Defending the brand : aggressive strategies for protecting your brand in the online arena
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