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The why of consumption : contemporary perspectives on consumer motives, goals and desires

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	contemporary perspectives on consumer motives, goals and desires
其他作者:	RatneshwarS.,
其他作者:	MickDavid Glen,
其他作者:	HuffmanCynthia,
出版地:	London
出版者:	Routledge;
出版年:	2003
面頁冊數:	xx, 330 p.ill. : 24 cm.;
集叢名:	Routledge interpretive marketing research
標題:	Consumer behavior -
標題:	Consumers -
ISBN:	0-415-31617-0

The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar ... [et al.] - London : Routledge, 2003. - xx, 330 p. ; ill. ; 24 cm.. - (Routledge interpretive marketing research).
Includes bibliographical references and indexes.
ISBN 0-415-31617-0
Consumer behaviorConsumers

Ratneshwar, S.

The why of consumption : contemporary perspectives on consumer motives, goals and desires
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