Record Type: |
Language materials, printed
: monographic
|
Title Information: |
contemporary perspectives on consumer motives, goals and desires |
Secondary Intellectual Responsibility: |
RatneshwarS., |
Secondary Intellectual Responsibility: |
MickDavid Glen, |
Secondary Intellectual Responsibility: |
HuffmanCynthia, |
Place of Publication: |
London |
Published: |
Routledge; |
Year of Publication: |
2003 |
Description: |
xx, 330 p.ill. : 24 cm.; |
Series: |
Routledge interpretive marketing research |
Subject: |
Consumer behavior - |
Subject: |
Consumers - |
ISBN: |
0-415-31617-0 |