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Customer behavior : a managerial perspective

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a managerial perspective
作者:	ShethJagdish N.,
合作者:	MittalBanwari.,
出版地:	Mason, Ohio
出版者:	Thomson/South-Western;
出版年:	c2004.
版本:	2nd ed.
面頁冊數:	xix, 487, 11, 14 p.ill. : 27 cm.;
標題:	Consumers' preferences -
標題:	Marketing -
標題:	Consumer behavior -
標題:	Consumer satisfaction - Evaluation -
ISBN:	0-03-034336-4

Customer behavior : a managerial perspective
Sheth, Jagdish N.

Customer behavior : a managerial perspective / Jagdish N. Sheth ; Banwari Mittal. - 2nd ed.. - Mason, Ohio : Thomson/South-Western, c2004.. - xix, 487, 11, 14 p. ; ill. ; 27 cm..
Includes bibliographical references and indexes..
ISBN 0-03-034336-4
Consumers' preferencesMarketingConsumer behaviorConsumer satisfaction -- Evaluation

Mittal, Banwari.

Customer behavior : a managerial perspective
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210 $a Mason, Ohio $d c2004. $c Thomson/South-Western
215 1 $a xix, 487, 11, 14 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and indexes.
606 $a Consumers' preferences $3 102742 $3 220122
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