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Integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	ChittyWilliam.,
合作者:	ShimpTerence A.,
合作者:	BarkerNigel.,
出版地:	South Melbourne, Vic.
出版者:	Thomson;
出版年:	c2005.
版本:	1st Pacific Rim ed.
面頁冊數:	xx, 471 p.col. ill. : 28 cm.;
標題:	Communication in marketing -
標題:	Sales promotion - Handbooks, manuals, etc -
附註:	For tertiary students.
ISBN:	0170120082

Integrated marketing communications
Chitty, William.

Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp. - 1st Pacific Rim ed.. - South Melbourne, Vic. : Thomson, c2005.. - xx, 471 p. ; col. ill. ; 28 cm..
For tertiary students..
Includes bibliographical references (p. 457-458) and index..
ISBN 0170120082ISBN 9780170120081
Communication in marketingSales promotion -- Handbooks, manuals, etc

Shimp, Terence A.

Integrated marketing communications
LDR:00657nam 2200205 n 450 001 137438
005 20120618113004.0
010 1 $a 0170120082 $b pbk. $d NT2376
010 1 $a 9780170120081 $b pbk. $d NT2376
042 $a pcc
100 $a 20071107d2005 m y0engy08 b
101 $a eng
102 $a au
105 $a a z 001yy
200 1 $a Integrated marketing communications $f William Chitty, Nigel Barker and Terence A. Shimp.
205 $a 1st Pacific Rim ed.
210 $a South Melbourne, Vic. $d c2005. $c Thomson
215 1 $a xx, 471 p. $c col. ill. $d 28 cm.
300 $a For tertiary students.
320 $a Includes bibliographical references (p. 457-458) and index.
606 $a Communication in marketing $3 100507 $3 220145
606 $a Sales promotion $x Handbooks, manuals, etc $3 94834 $3 220146
676 $a 658.802 $v 22
700 $a Chitty $b William. $3 119753
701 $a Shimp $b Terence A. $3 93402
701 $a Barker $b Nigel. $3 119754

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