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Strategic brand management : building, measuring, and managing brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	building, measuring, and managing brand equity
作者:	KellerKevin Lane, 1956-
出版地:	Upper Saddle River, N.J.
出版者:	Prentice Hall;
出版年:	c2003.
版本:	2nd ed.
面頁冊數:	xxvii, 788 p.ill. : 24 cm.;
標題:	Brand name products - Valuation. -
ISBN:	0131105833

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed.. - Upper Saddle River, N.J. : Prentice Hall, c2003.. - xxvii, 788 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0131105833ISBN 9780131105836
Brand name products -- Valuation.

Strategic brand management : building, measuring, and managing brand equity
LDR:00671nam 2200205 n 450 001 137337
005 20120618113324.0
010 1 $a 0131105833 $b pbk. : international ed. $d NT6263
010 1 $a 9780131105836 $b pbk. : international ed. $d NT6263
042 $a pcc
100 $a 20071107d2003 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Strategic brand management $e building, measuring, and managing brand equity $f Kevin Lane Keller.
205 $a 2nd ed.
210 $a Upper Saddle River, N.J. $d c2003. $c Prentice Hall
215 1 $a xxvii, 788 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/27
680 $a HD69.B7 $b K45 2003
700 $a Keller $b Kevin Lane $f 1956- $3 119395

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