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Tourism marketing for cities and towns : using branding and events to attract tourism

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	using branding and events to attract tourism
作者:	KolbBonita M.,
出版地:	Amsterdam
出版者:	Elsevier/Butterworth-Heinemann;
出版年:	c2006.
面頁冊數:	xvi, 310 p.22 cm.;
標題:	City promotion. -
標題:	Tourism -
ISBN:	075067945X

Tourism marketing for cities and towns : using branding and events to attract tourism
Kolb, Bonita M.

Tourism marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb. - Amsterdam : Elsevier/Butterworth-Heinemann, c2006.. - xvi, 310 p. ; 22 cm..
Includes bibliographical references and index..
ISBN 075067945XISBN 9780750679459
City promotion.Tourism

Tourism marketing for cities and towns : using branding and events to attract tourism
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