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Before the brand : creating the unique DNA of an enduring brand identity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating the unique DNA of an enduring brand identity
作者:	PerryAlycia.,
合作者:	WisnomDavid.,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003.
面頁冊數:	xii, 228 p.ill. : 21 cm.;
標題:	Brand name products. -
標題:	Trademarks - Design. -
標題:	Brand name products - Valuation. -
標題:	Advertising - History. - United States -
ISBN:	0071393099

Before the brand : creating the unique DNA of an enduring brand identity
Perry, Alycia.

Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. - New York : McGraw-Hill, c2003.. - xii, 228 p. ; ill. ; 21 cm..
Includes bibliographical references (p. 217-218) and index..
ISBN 0071393099
Brand name products.TrademarksBrand name productsAdvertising -- Design. -- Valuation. -- History. -- United States

Wisnom, David.

Before the brand : creating the unique DNA of an enduring brand identity
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