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The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

Record Type:	Language materials, printed : monographic
Paralel Title:	CRM handbook
Title Information:	strategies and concepts for building enduring customer loyalty and profitability
Alternative Intellectual Responsibility:	FreelandJohn G.,
Place of Publication:	New York, N.Y.
Published:	McGraw-Hill;
Year of Publication:	c2003
Description:	viii, 353 p.ill. : 24 cm.;
Subject:	Customer loyalty -
Subject:	Customer relations - Data processing -
Subject:	Brand name products - Valuation. -
ISBN:	0-07-140935-1

The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor - New York, N.Y. : McGraw-Hill, c2003. - viii, 353 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 313-319) and index.
ISBN 0-07-140935-1
Customer loyaltyCustomer relationsBrand name products -- Data processing -- Valuation.

Freeland, John G.

The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
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