醒吾科技大學圖書館 |

登入

回首頁

The future of advertising : new media, new clients, new consumers in the post-television age

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	new media, new clients, new consumers in the post-television age
作者:	CappoJoe,
出版地:	Chicago, Ill.
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	xi, 260 p.ill. : 22 cm.;
標題:	Advertising - History. - United States -
ISBN:	0-07-140315-9

The future of advertising : new media, new clients, new consumers in the post-television age
Cappo, Joe

The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo - Chicago, Ill. : McGraw-Hill, c2003. - xi, 260 p. ; ill. ; 22 cm..
Includes bibliographical references (p. 251-253) and Index.
ISBN 0-07-140315-9
Advertising -- History. -- United States

The future of advertising : new media, new clients, new consumers in the post-television age
LDR:00518nam0 2200157 i 450 001 127298
005 20120618113457.0
010 1 $a 0-07-140315-9 $b hbk. $d NT1119
100 $a 20071107d2003 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a The future of advertising $e new media, new clients, new consumers in the post-television age $f Joe Cappo
210 $a Chicago, Ill. $d c2003 $c McGraw-Hill
215 1 $a xi, 260 p. $c ill. $d 22 cm.
320 $a Includes bibliographical references (p. 251-253) and Index
606 $a Advertising $y United States $x History. $3 41831 $3 219137
676 $a 659.1 $v 21
700 $a Cappo $b Joe $3 112079