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Competing in a service economy : how to create a competitive advantage through service development and innovation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create a competitive advantage through service development and innovation
作者:	GustafssonAnders, 1964 May 3-
合作者:	JohnsonMichael D.,
出版地:	San Francisco
出版者:	Jossey-Bass;
出版年:	c2003
版本:	1st ed.
面頁冊數:	xv, 190 p.ill. : 24 cm.;
集叢名:	University of Michigan Business School management series
標題:	Service industries - Management -
標題:	Competition - United States -
標題:	Customer services - Quality control -
ISBN:	0-7879-6156-6

Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders

Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson ; Michael D. Johnson - 1st ed.. - San Francisco : Jossey-Bass, c2003. - xv, 190 p. ; ill. ; 24 cm.. - (University of Michigan Business School management series).
Includes bibliographical references (p. 173-181) and index.
ISBN 0-7879-6156-6
Service industriesCompetitionCustomer services -- Management -- United States -- Quality control

Johnson, Michael D.

Competing in a service economy : how to create a competitive advantage through service development and innovation
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