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Direct and interactive marketing

Record Type:	Language materials, printed : monographic
Author:	SargeantAdrian,
Alternative Intellectual Responsibility:	WestDouglas C.,
Place of Publication:	New York
Published:	Oxford University Press;
Year of Publication:	2001
Description:	xxiii, 460 p.ill. : 25 cm.;
Subject:	Interactive marketing -
Subject:	Direct marketing -
ISBN:	0-19-878253-5

Direct and interactive marketing
Sargeant, Adrian

Direct and interactive marketing / Adrian Sargeant ; Douglas C. West - New York : Oxford University Press, 2001. - xxiii, 460 p. ; ill. ; 25 cm..
Includes bibliographical references and index.
ISBN 0-19-878253-5
Interactive marketingDirect marketing

West, Douglas C.

Direct and interactive marketing
LDR:00486nam0 2200157 i 450 001 127048
005 20120618113930.0
010 1 $a 0-19-878253-5 $b pbk. $d NT1753
100 $a 20071107d2001 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Direct and interactive marketing $f Adrian Sargeant $g Douglas C. West
210 $a New York $a Oxford [England] $d 2001 $c Oxford University Press
215 1 $a xxiii, 460 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index
606 $a Interactive marketing $3 111651 $3 220782
606 $2 lc $a Direct marketing $3 185823
676 $a 658.8/4 $v 21
700 $a Sargeant $b Adrian $3 111649
701 $a West $b Douglas C. $3 111650

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